Creating Compelling Content

Creating Compelling Content

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   Create and customize your blog. If you are using a free service, there should be a tutorial to guide you through the initial steps of setting up your blog, as well as a forum for people to ask questions. If you are hosting your own site, you will need someone with web design experience to customize your blog, or you can use software such as WordPress.org to use the same structures available at free services.
   • Most of these blog hosting services come with paid upgrades that allow greater customization and other benefits. Consider sticking with the free version until your blog turns out to be successful.
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   Write original content. Come up with your own topics for each blog post, and write the post yourself instead of tweaking or copy-pasting someone else's work. Readers will come to your blog if they enjoy your writing style and your choice of topic, not to read rehashed content they can easily find elsewhere.
   • You can gain readers by posting content that wasn't previously available online, such as scans of obscure or pre-20th century books and artwork. You should still add your own commentary around this content, however.
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   Update frequently. None of the techniques for Monetizing Your Blog will matter if you let your blog stagnate. Try to post at least once a week, on a subject you haven't covered before that fits your blog's main topic
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