Marketing Your Blog

1. 1
   Brainstorm keywords for each blog post. Keywords are the important words that relate to the topic of your blog, and specifically the new subtopic you cover each time you post. Choosing relevant keywords that people search for frequently will increase the visibility of your blog, attract more readers, and show them advertisements they are likely to click.
   • You can use the Google Keyword Research tool to get an estimate on how much Google is being paid for keywords by advertisers.
2. 2
   Include keywords in important places. Include them in your blog post title, the large "headers" introducing a new section, the first few sentences of your post, and in links. Change your settings so each blog post's URL includes the title of the post, not the date it was posted. Try to make these as descriptive as possible to raise your ranking in search results and attract the right audience.
   • Words displayed in images do not count as keywords.
   • If your blog software has a "tagging" function to add keywords to each post, use this as frequently and as accurately as possible.
   • If you are posting your blog using HTML instead of through blog software that does it for you, pay special attention to the <title> tag.
3. 
   3
   Post your article links on social media and blog directories. Get traffic to your site with frequent updates on Twitter, Facebook, and other social media sits. Find blogging communities that match your readership and post links to relevant articles on their comments or forums. This helps in getting traffic to your site as well as raising your search engine rankings.
4. 4
   Follow related blogs and ask other bloggers about crosslinking. Contact other bloggers on social media and blogging sites, and help advertise each other's articles when the subject overlaps with both your audiences. Many bloggers are happy to post a link on twitter even if they aren't interested in advertising your blog on their own.
   • If you are using a free hosting service, excessive crosslinking may be punished. Only link to other blog posts occasionally, when they are relevant to your audience. More general links should be shared with your fans through social media instead of your blog.
5. 5
   Market your blog through paid advertisements if necessary. If you are serious about investing time and money into gaining an audience, you can create your own advertisements for Facebook, pay to add your blog to StumbleUpon, or become an advertiser on Google AdSense or another ad service.
6. 6
   Try to go viral. This is never easy or guaranteed, but it can also be fun to try even if you fail. if you manage to promote your blog through a video or image exciting or funny enough for people to share, and you're lucky enough to stand above the crowd of people trying to do the same thing, you'll have a huge influx of readers.
   • Create something within your budget. Unless you're running a company blog, you're unlikely to be able to get a crowd of extras or expensive equipment. Brainstorm silly ideas that can be performed by you and your friends.